Scripting News: Saturday, May 17, 2025
Saturday, May 17, 2025 Ads used to be this great # Look at this, for an idea of what a product says to the prospect. # It makes you laugh. When you laugh inside an idea forms. # "Ain't it the truth." # That gets you ready to read the pitch, which is stuff you wouldn't have read or even considered if they hadn't said something so true right up front. # Ugly is only skin-deep. # This is what's wrong with the opposition political party in the US, they think all they need to do is recite the facts. But first you have to convince them you speak from the heart, you'll tell the truth, even if it hurts. # It's an ugly car. Yeah, but you'll come to love how ugly it is because it's so beautiful inside. What you say next hardly matters, because they already believe that you speak the truth. And that's when they're ready to sign on the dotted line. # That's what the Republicans do so w...